US maker of cooldrinks and snack foods PepsiCo has had its eye on the southern African consumer market for decades. Its effort to build a base in South Africa after 1994 ended in disaster and the company abandoned its effort to build a distribution network from scratch. The acquisition of Pioneer Foods, a giant in the local fast-moving consumer goods industry, offered it the perfect opportunity to enter the African market.
via PepsiCo makes a refreshing South African comeback – SA Investments.