Here’s what to expect from the property market in South Africa in 2021

Chief executive officer of national real estate group Just Property, Paul Stevens gives his forecast for the property landscape in the year to come.

Buyers, sellers, landlords and tenants will be looking for more value in the services that are offered to them. This will lead to an even more competitive business environment.

Practitioners in the real estate sector need to ensure that we shift our focus from a transactional business to a relationship-based business, said  Stevens.

“Service levels in our industry are generally very low, especially considering that we are dealing with major investments that often involve major emotions too. For the person selling, buying or renting a home, it’s a very personal thing and an opportunity to touch hearts and influence people. We have to become customer-obsessed,” he said.

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