Cape Town’s Ten-point Tourism Strategy | Cape Town Travel

The City of Cape Town has announced a ten-point tourism strategy to get the industry back on its feet, said Alderman James Vos the City’s Mayoral Committee Member for Economic Opportunities & Asset Management.

The City’s tourism strategy aims to breathe life back into the tourism sector and help bring about economic recovery.

Full statement by Alderman James Vos.

19 February 2020

The City of Cape Town has announced a ten-point tourism strategy to get the sector back on its feet.

For destinations to succeed, they need to constantly reinvent, while incorporating the unique assets, the authenticity of their products and experiences all within a safe environment. With the City’s ten-point tourism strategy, we aim to help breathe life back into this vital sector to assist in bringing about economic recovery, just like we’ve done many times before.

A few months ago, we put together the Tourism Task Team to support the tourism and hospitality industry through these tough times while also focusing on future prospects. The Team enjoys high level support from across the sector as well as our official destination marketing organisation, Cape Town Tourism.

I am pleased to say that we are constantly looking at global best practice to implement measures to drive the various stages of recovery and readiness, as well as campaigns to stimulate supply and demand for specific key source markets such as domestic travel until international travel is restored.

via Cape Town’s Ten-point Tourism Strategy | Cape Town Travel.